Privacy Policy
Last Updated: June 11, 2026
At sugardaddybe.com, we prioritize the protection and confidentiality of your personal data. As a premium and exclusive platform, we are committed to maintaining the highest standards of privacy. This Privacy Policy outlines our practices regarding the collection, processing, storage, and protection of your personal data when you access our website or use our services.
We comply fully with the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) and the Belgian Act of 30 July 2018 on the protection of natural persons with regard to the processing of personal data.
1. Information We Collect
To provide a secure, high-end dating experience and to prevent fraudulent activity, we collect the following categories of information:
- Account Registration Data: Your email address, password, gender, selected membership type (Sugar Daddy or Sugar Baby), and date of birth. We require date of birth verification to ensure all members are at least 18 years old.
- Profile details: Profile name, description, lifestyle expectations, interests, approximate location (city/district), and photos you upload.
- Identity Verification Data: To maintain a 100% genuine and safe community, we may ask you to upload a real-time verification selfie or a government-issued ID. This data is handled with maximum security, processed solely for verification, and deleted immediately once your profile is validated.
- Communication Data: Messages, chat logs, and media shared between users within the platform's messaging system.
- Payment and Financial Data: When purchasing a premium subscription, payment processing is handled by secure, PCI-compliant third-party gateways. We do not store credit card details on our servers.
- Technical and Usage Data: IP addresses, browser type, operating system, pages visited, device information, and interaction statistics.
2. How and Why We Process Your Data
We process your personal data under the following legal bases and for these specific purposes:
- Performance of a Contract: To create and manage your account, provide search and matching functions, process subscription payments, and enable communication between members.
- Legitimate Interests: To verify profile authenticity, protect our community from scammers, monitor for compliance with our Terms of Service, and continuously improve website performance and user experience.
- Legal Obligation: To comply with applicable laws, cooperate with law enforcement, or enforce our legal rights.
- Consent: When you opt-in to receive promotional communications or when you upload media to your public or private albums.
3. Discretion & Premium Identity Protection
Privacy and discretion are the foundation of our platform. We offer advanced features to protect your identity:
- Private Photo Albums: You can keep your clear photos in a private album. Other members can only view them if you explicitly grant them private access.
- Approximate Location Display: We never display your exact address or geographic coordinates. Your location is restricted to a general city or municipality district (e.g., "Brussels - Ixelles" or "Antwerp - Center").
- Anonymous Billing: For absolute discretion, all financial transactions and charges on your credit card or bank statements will appear under a neutral, anonymous billing description.
4. Data Sharing and Third-Party Processors
We do not sell, rent, or lease your personal data. We only share information with trusted third-party service providers who assist us in operating our platform, subject to strict confidentiality agreements:
- Payment Gateways: Secure, encrypted merchant services that process your credit card and local payment methods.
- Hosting Providers: Premium cloud infrastructure services located within the European Union, ensuring high availability and secure data storage.
- Security & Anti-Scam Services: Automation tools and moderators that analyze pattern metadata to detect and ban bad actors.
- Legal Disclosures: We may disclose your information to Belgian authorities if required by law, court order, or to protect the safety and integrity of our users.
5. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, or to comply with legal obligations.
- Active Profiles: We store your account and profile data as long as your account remains active.
- Verification Selfies/IDs: Instantly deleted after manual review and confirmation of profile legitimacy.
- Deactivated Accounts: If you choose to delete your account, your profile data, messages, and photos will be permanently deleted from our active databases, subject to a brief grace period to prevent immediate re-registration fraud.
6. Your Rights under the GDPR
As a European citizen or resident, you have the following data protection rights, which you can exercise at any time:
- Right to Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct inaccurate or incomplete personal information.
- Right to Erasure (Right to be Forgotten): You can request the complete deletion of your account and associated personal data.
- Right to Restrict or Object: You can object to the processing of your data or ask us to restrict its use under certain conditions.
- Right to Data Portability: You can request a copy of your data in a structured, machine-readable format.
- Right to lodge a complaint: You have the right to lodge a complaint with the Belgian Data Protection Authority (Autorité de protection des données / Gegevensbeschermingsautoriteit): Rue de la Presse 35, 1000 Brussels (contact@apd-gba.be).
To exercise your rights, please contact our Data Protection Officer at privacy@sugardaddybe.com.
7. Cookies and Tracking
We use cookies to maintain your login session, remember your preferences, and analyze site traffic. You can adjust your browser settings to decline cookies; however, doing so may disable core features of our application.
For detailed inquiries regarding this policy, please contact: info@sugardaddybe.com.